How do you compare to your peers?

A collection of external benchmarks for B2B SaaS startups

Niklas Raberg
2 min readJan 12, 2022
Photo by Charles Deluvio

It’s that time again: financial planning season. And, just as always, finding benchmarks to compare yourself against your peers, as well as to validate your assumptions is a pain. Not so this time.

In order to help you measure your financial and operating performance compared to other B2B SaaS companies, I’ve put together a summary of external benchmarks. May the metrics be with you!

Did I forget something cool? Let me know, happy to add :)

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